TMB is Halifax’s specialist mortgage division. Through IFAs, they provide mortgages for difficult cases, like self-builds and buy-to-lets. I gave their brand a shot in the arm – a very distinctive and quirky tone of voice, to stop people in their tracks.
An a couple of MPU mockups…
1. Opens on man with loads of hair.
3. And bigger.
2. The hair grows even bigger.
4. Until it covers the MPU, then logo appears.
1. Animation of dog ripping up paper.
3. Everyone hugs.
2. Dog continues to rip up paper.
4. TMB logo and CTA.