For Aviva, I created a striking new brand positioning, one that highlighted their size and experience. I developed a new question-and-answer style together with a distinctive ‘triangle’ mechanic – a radical design evolution for Aviva. My device drew the viewer’s attention instantly to a relatable problem, which pointed to how Aviva solves it. I then helped flow my new copy and design idea across every conceivable communication channel, bringing the campaign to life – starting with this pull-out DM piece…
Cover wrap…
Another DM example…
Press…
Online banner…
Homepage roadblock…
