{"id":867,"date":"2020-01-09T20:16:25","date_gmt":"2020-01-09T20:16:25","guid":{"rendered":"http:\/\/johncomber.co.uk\/johncomber\/?p=867"},"modified":"2026-01-19T13:53:57","modified_gmt":"2026-01-19T13:53:57","slug":"aviva-rebrand","status":"publish","type":"post","link":"https:\/\/johncomber.co.uk\/?p=867","title":{"rendered":"AVIVA REBRAND"},"content":{"rendered":"<p style=\"text-align: center;\">For Aviva, I created a striking new brand positioning, one that highlighted their size and experience. I developed a new question-and-answer style together with a distinctive &#8216;triangle&#8217; mechanic &#8211; a radical design evolution for Aviva. My device drew the viewer&#8217;s attention instantly to a relatable problem, which pointed to how Aviva solves it. I then helped flow my new copy and design idea across every conceivable communication channel, bringing the campaign to life &#8211; starting with this pull-out DM piece&#8230;<\/p>\n<p><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 8px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-872\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/aviva1.png\" alt=\"\" width=\"861\" height=\"804\" \/><\/p>\n<p style=\"text-align: center;\">Cover wrap&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-873\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/aviva9.png\" alt=\"\" width=\"720\" height=\"814\" \/><\/p>\n<p style=\"text-align: center;\">Another DM example&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-871\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/aviva2.1.png\" alt=\"\" width=\"720\" height=\"421\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-870\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/aviva2.png\" alt=\"\" width=\"765\" height=\"1097\" \/><\/p>\n<p style=\"text-align: center;\">Press&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-877\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/aviva4.png\" alt=\"\" width=\"720\" height=\"942\" \/><\/p>\n<p style=\"text-align: center;\">Online banner&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-874\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/aviva5.png\" alt=\"\" width=\"746\" height=\"568\" \/><\/p>\n<p style=\"text-align: center;\">Homepage roadblock&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-875\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/aviva6.png\" alt=\"\" width=\"1153\" height=\"921\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Aviva, I created a striking new brand positioning, one that highlighted their size and experience. I developed a new question-and-answer style together with a distinctive &#8216;triangle&#8217; mechanic &#8211; a radical design evolution for Aviva. My device drew the viewer&#8217;s attention instantly to a relatable problem, which pointed to how Aviva solves it. I then [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,363],"tags":[111,130,131,132,112,305,362,75,56,364,135,137,186,15,273,307,365,366],"class_list":["post-867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","category-insurance","tag-b2b","tag-banners","tag-broker","tag-brokers","tag-business-to-business","tag-copy","tag-cover-wrap","tag-direct-mail","tag-dm","tag-insurance-services","tag-money","tag-online","tag-pitch-work","tag-press","tag-rebrand","tag-rebranding","tag-road-block","tag-roadblock"],"_links":{"self":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=867"}],"version-history":[{"count":11,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/867\/revisions"}],"predecessor-version":[{"id":4510,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/867\/revisions\/4510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/media\/2215"}],"wp:attachment":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}