{"id":606,"date":"2021-01-06T19:17:03","date_gmt":"2021-01-06T19:17:03","guid":{"rendered":"http:\/\/johncomber.co.uk\/johncomber\/?p=606"},"modified":"2026-01-19T21:53:32","modified_gmt":"2026-01-19T21:53:32","slug":"rebranding-clerical-medical","status":"publish","type":"post","link":"https:\/\/johncomber.co.uk\/?p=606","title":{"rendered":"REBRANDING CLERICAL MEDICAL"},"content":{"rendered":"<div class='content-column full_width'><div style=\"padding-right:15px;padding-left:15px;\"><p style=\"text-align: center;\">Clerical Medical took two years out to re-build their service, concentrating on consistency and reliability. To announce this, I crafted a staccato tone of voice, complementing a new bold and distintive visual style. Together, they gave Clerical Medical instant standout in a competitive but relatively dull market &#8211; duly recognised by the IFA online awards, awarding it &#8216;best creative&#8217;.<\/p><\/div><\/div><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 8px;border-top-width:0px;border-bottom-width:0px;\"><\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-608\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/clerical2.jpg\" alt=\"\" width=\"760\" height=\"524\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-609\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/clerical3.jpg\" alt=\"\" width=\"760\" height=\"524\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-610\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/clerical4.jpg\" alt=\"\" width=\"760\" height=\"523\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-623\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/clerical1-1.jpg\" alt=\"\" width=\"760\" height=\"524\" \/><\/p>\n<p style=\"text-align: center;\">And some online ads&#8230;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/250499980?byline=0&amp;portrait=0\" width=\"640\" height=\"478\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 1px;border-top-width:0px;border-bottom-width:0px;\"><\/span><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/250499954?byline=0&amp;portrait=0\" width=\"640\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 1px;border-top-width:0px;border-bottom-width:0px;\"><\/span><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/250499921?byline=0&amp;portrait=0\" width=\"640\" height=\"534\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>And some online ads&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[111,130,131,132,112,305,55,685,686,667,135,215,306,14,15,107,307],"class_list":["post-606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-b2b","tag-banners","tag-broker","tag-brokers","tag-business-to-business","tag-copy","tag-copywriting","tag-ifa","tag-ifas","tag-infographic","tag-money","tag-mpu","tag-online-ads","tag-poster","tag-press","tag-print","tag-rebranding"],"_links":{"self":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=606"}],"version-history":[{"count":16,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/606\/revisions"}],"predecessor-version":[{"id":4472,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/606\/revisions\/4472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/media\/2442"}],"wp:attachment":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}