{"id":4610,"date":"2004-01-20T19:06:11","date_gmt":"2004-01-20T19:06:11","guid":{"rendered":"https:\/\/johncomber.co.uk\/?p=4610"},"modified":"2026-02-03T20:10:17","modified_gmt":"2026-02-03T20:10:17","slug":"sainsburys","status":"publish","type":"post","link":"https:\/\/johncomber.co.uk\/?p=4610","title":{"rendered":"Sainsbury&#8217;s"},"content":{"rendered":"<p style=\"text-align: center;\">I wrote loads of stuff for Sainbury&#8217;s CMS. It was fast-paced, quick-turnaround stuff, with lots of customer variants. Here&#8217;s a selection, starting with some emails&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" style=\"border: 1px solid #000;\" src=\"https:\/\/johncomber.co.uk\/wp-content\/uploads\/2026\/01\/sain-11.jpg\" alt=\"\" width=\"498\" height=\"941\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" style=\"border: 1px solid #000;\" src=\"https:\/\/johncomber.co.uk\/wp-content\/uploads\/2026\/01\/sain-12.jpg\" alt=\"\" width=\"843\" height=\"948\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" style=\"border: 1px solid #000;\" src=\"https:\/\/johncomber.co.uk\/wp-content\/uploads\/2026\/01\/sain-8.jpg\" alt=\"\" width=\"1133\" height=\"517\" \/><\/p>\n<p style=\"text-align: center;\">And a Valentine&#8217;s email&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" style=\"border: 1px solid #000;\" src=\"https:\/\/johncomber.co.uk\/wp-content\/uploads\/2026\/01\/sain-1.jpg\" alt=\"\" width=\"600\" height=\"2786\" \/><\/p>\n<p style=\"text-align: center;\">I also created lots of DM packs, like this Taste The Difference one&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" style=\"border: 1px solid #000;\" src=\"https:\/\/johncomber.co.uk\/wp-content\/uploads\/2026\/01\/sain-2.jpg\" alt=\"\" width=\"673\" height=\"813\" \/><\/p>\n<p style=\"text-align: center;\">Which opened to reveal&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" style=\"border: 1px solid #000;\" src=\"https:\/\/johncomber.co.uk\/wp-content\/uploads\/2026\/01\/sain-3.jpg\" alt=\"\" width=\"822\" height=\"825\" \/><\/p>\n<p style=\"text-align: center;\">Which then opened to a maltese cross design&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" style=\"border: 1px solid #000;\" src=\"https:\/\/johncomber.co.uk\/wp-content\/uploads\/2026\/01\/sain-4.jpg\" alt=\"\" width=\"1302\" height=\"923\" \/><\/p>\n<p style=\"text-align: center;\">And lastly, one for summer&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" style=\"border: 1px solid #000;\" src=\"https:\/\/johncomber.co.uk\/wp-content\/uploads\/2026\/01\/sain-5.jpg\" alt=\"\" width=\"1145\" height=\"557\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" style=\"border: 1px solid #000;\" src=\"https:\/\/johncomber.co.uk\/wp-content\/uploads\/2026\/01\/sain-6.jpg\" alt=\"\" width=\"1145\" height=\"557\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I wrote loads of stuff for Sainbury&#8217;s CMS. It was fast-paced, quick-turnaround stuff, with lots of customer variants. Here&#8217;s a selection, starting with some emails&#8230; And a Valentine&#8217;s email&#8230; I also created lots of DM packs, like this Taste The Difference one&#8230; Which opened to reveal&#8230; Which then opened to a maltese cross design&#8230; And [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[323],"tags":[692,697,698,691,687,56,495,694,314,92,690,693],"class_list":["post-4610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fmcg","tag-audience-segmentation","tag-cms","tag-content-mangement-system","tag-copy-variants","tag-crm","tag-dm","tag-emails","tag-fast-turnaround","tag-food","tag-luxury","tag-supermarket","tag-targeted"],"_links":{"self":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/4610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4610"}],"version-history":[{"count":26,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/4610\/revisions"}],"predecessor-version":[{"id":4696,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/4610\/revisions\/4696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/media\/4642"}],"wp:attachment":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}