{"id":4589,"date":"2004-01-20T19:01:22","date_gmt":"2004-01-20T19:01:22","guid":{"rendered":"https:\/\/johncomber.co.uk\/?p=4589"},"modified":"2026-02-03T20:12:06","modified_gmt":"2026-02-03T20:12:06","slug":"argos","status":"publish","type":"post","link":"https:\/\/johncomber.co.uk\/?p=4589","title":{"rendered":"ARGOS"},"content":{"rendered":"<div class='content-column full_width'><div style=\"padding-right:10px;padding-left:10px;\"><\/div><\/div>\n<p style=\"text-align: center;\">I wrote copy for Argos&#8217;s CMS, creating emails, DM and content for their app. Working within a tight messaging framework, I produced numorous copy variants, for their various customer segmentations. And together with my art director, we also created the following new look and feel for all of their CRM touchpoints, starting with a roll-fold DM&#8230;<\/p>\n<p><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/johncomber.co.uk\/wp-content\/uploads\/2026\/01\/argos-1.jpg\" alt=\"\" width=\"975\" height=\"413\" \/><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/johncomber.co.uk\/wp-content\/uploads\/2026\/01\/argos-2.jpg\" alt=\"\" width=\"975\" height=\"413\" \/><\/p>\n<p style=\"text-align: center;\">And various email options&#8230;<\/p>\n<p><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/johncomber.co.uk\/wp-content\/uploads\/2026\/01\/argos-e1.jpg\" alt=\"\" width=\"1271\" height=\"960\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/johncomber.co.uk\/wp-content\/uploads\/2026\/01\/argos-e2.jpg\" alt=\"\" width=\"1271\" height=\"960\" \/><\/p>\n<p style=\"text-align: center;\">Working within the previous Argos templete, I wrote the following email&#8230;<\/p>\n<p><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" style=\"border: 1px solid #000;\" src=\"https:\/\/johncomber.co.uk\/wp-content\/uploads\/2026\/01\/FINAL-ARTWORK.jpg\" alt=\"\" width=\"680\" height=\"955\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I wrote copy for Argos&#8217;s CMS, creating emails, DM and content for their app. Working within a tight messaging framework, I produced numorous copy variants, for their various customer segmentations. And together with my art director, we also created the following new look and feel for all of their CRM touchpoints, starting with a roll-fold [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4613,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156,187,266],"tags":[689,697,698,687,56,289,161,688],"class_list":["post-4589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-retail","category-sport","tag-app-design","tag-cms","tag-content-mangement-system","tag-crm","tag-dm","tag-email","tag-household-items","tag-templates"],"_links":{"self":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/4589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4589"}],"version-history":[{"count":18,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/4589\/revisions"}],"predecessor-version":[{"id":4697,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/4589\/revisions\/4697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/media\/4613"}],"wp:attachment":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}