{"id":419,"date":"2018-01-04T11:48:38","date_gmt":"2018-01-04T11:48:38","guid":{"rendered":"http:\/\/johncomber.co.uk\/johncomber\/?p=419"},"modified":"2025-05-07T10:11:34","modified_gmt":"2025-05-07T09:11:34","slug":"make-me-front-row","status":"publish","type":"post","link":"https:\/\/johncomber.co.uk\/?p=419","title":{"rendered":"MAKE ME FRONT ROW"},"content":{"rendered":"<p style=\"text-align: center;\"><b>To launch <a href=\"http:\/\/www.thedieline.com\/blog\/2009\/10\/1\/front-row-from-charles-worthington.html\">Front Row<\/a>, a new range of hairstyling products&#8230;<\/b><\/p>\n<p style=\"text-align: center;\">I created a national &#8216;IT girl&#8217; competition &#8211; the prize: an internship at Grazia and a &#8216;front row&#8217; seat at London Fashion Week. To win, candidates had to get the most votes\/followers by persuading them they were the most stylish. This involved blogging about their style credentials, creating youtube &#8216;style&#8217; videos or gaining followers through facebook.<\/p>\n<p style=\"text-align: center;\">The campaign created a massive online community: at its peak there were 6,000+ members and over 250,000 hits a day on the Front Row site, with hundreds of <a href=\"http:\/\/www.youtube.com\/watch?v=JVv2gIWsrao\"><b>youtube videos<\/b><\/a> uploaded and numerous <a href=\"https:\/\/johncomber.co.uk\/?page_id=3921\"><b>blogs<\/b><\/a> started. There were also regional events in five key cities promoting the competition. <a href=\"https:\/\/johncomber.co.uk\/?page_id=3924\"><b>Marketing Week<\/b><\/a> also did a feature.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1082101483?byline=0&amp;portrait=0\" width=\"700\" height=\"567\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-420\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/stills2.jpg\" alt=\"\" width=\"796\" height=\"600\" \/><\/p>\n<p style=\"text-align: center;\">The Front Row Facebook page&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-422\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/row3.jpg\" alt=\"\" width=\"732\" height=\"547\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-424\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/row1.jpg\" alt=\"\" width=\"732\" height=\"1032\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-423 aligncenter\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/row2.jpg\" alt=\"\" width=\"732\" height=\"1031\" \/><\/p>\n<p style=\"text-align: center;\">Interactive online ads&#8230;<\/p>\n<p><div class='content-column one_half'><div style=\"padding-right:6px;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/227258750?byline=0&amp;portrait=0\" width=\"300\" height=\"598\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/><\/div><\/div><div class='content-column one_half last_column'><div style=\"padding-left:6px;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/227263163?byline=0&amp;portrait=0\" width=\"300\" height=\"250\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/><\/div><\/div><div class='clear_column'><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To launch Front Row, a new range of hairstyling products&#8230; I created a national &#8216;IT girl&#8217; competition &#8211; the prize: an internship at Grazia and a &#8216;front row&#8217; seat at London Fashion Week. To win, candidates had to get the most votes\/followers by persuading them they were the most stylish. This involved blogging about their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[515],"tags":[514,258,339,388,205,516,517,518,519,520,521,522,215,523,524,341,557,483,462,267,525],"class_list":["post-419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-beauty","tag-competition","tag-facebook","tag-fashion","tag-female","tag-female-market","tag-girl","tag-girls","tag-grazia","tag-hair","tag-hair-products","tag-london-fashion-week","tag-mpu","tag-online-banners","tag-shampoo","tag-social","tag-teenager","tag-web-content","tag-website","tag-win-mechanic","tag-women"],"_links":{"self":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=419"}],"version-history":[{"count":6,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/419\/revisions"}],"predecessor-version":[{"id":4028,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/419\/revisions\/4028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/media\/3199"}],"wp:attachment":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}