{"id":3878,"date":"2005-04-09T22:20:23","date_gmt":"2005-04-09T21:20:23","guid":{"rendered":"https:\/\/johncomber.co.uk\/?p=3878"},"modified":"2026-01-19T15:51:37","modified_gmt":"2026-01-19T15:51:37","slug":"ernst-young-campaign","status":"publish","type":"post","link":"https:\/\/johncomber.co.uk\/?p=3878","title":{"rendered":"ERNST &#038; YOUNG &#8211; CAMPAIGN"},"content":{"rendered":"<p style=\"text-align: center;\">For Ernst &#038; Young&#8217;s global marcomms, I created the &#8216;What&#8217;s next&#8217; campaign &#8211; a radically new positioning for the company. The idea was born from my interpretation of the agency brief, &#8216;realising potential&#8217;. My campaign secured Ernst &#038; Young&#8217;s business, beating off CHI and TBWA in the process.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 9px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/34851477?byline=0&amp;portrait=0\" width=\"500\" height=\"409\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 6px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/p>\n<p style=\"text-align: center;\">Full page press.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-179\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/04\/in_china.gif\" alt=\"\" width=\"446\" height=\"483\" \/><\/p>\n<p style=\"text-align: center;\">Proposed building wrap.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-179\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/04\/canary.gif\" alt=\"\" width=\"324\" height=\"460\" \/><\/p>\n<p style=\"text-align: center;\">Tactical execution &#8211; alongside a live news jumbotron.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-179\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/04\/waterloo.gif\" alt=\"\" width=\"477\" height=\"333\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Ernst &#038; Young&#8217;s global marcomms, I created the &#8216;What&#8217;s next&#8217; campaign &#8211; a radically new positioning for the company. The idea was born from my interpretation of the agency brief, &#8216;realising potential&#8217;. My campaign secured Ernst &#038; Young&#8217;s business, beating off CHI and TBWA in the process. Full page press. Proposed building wrap. Tactical [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[658,592,593,594,656,595,596,659,650,655,657],"class_list":["post-3878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-accountancy","tag-accountants","tag-audit","tag-auditors","tag-campaign","tag-corporate-accounting","tag-experiential","tag-ey","tag-global","tag-marketing","tag-visual-id"],"_links":{"self":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3878"}],"version-history":[{"count":29,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3878\/revisions"}],"predecessor-version":[{"id":4550,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3878\/revisions\/4550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/media\/3884"}],"wp:attachment":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}