{"id":3728,"date":"2021-03-24T23:22:51","date_gmt":"2021-03-24T23:22:51","guid":{"rendered":"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/?p=3728"},"modified":"2026-01-08T13:26:08","modified_gmt":"2026-01-08T13:26:08","slug":"british-heart-foundation","status":"publish","type":"post","link":"https:\/\/johncomber.co.uk\/?p=3728","title":{"rendered":"BRITISH HEART FOUNDATION"},"content":{"rendered":"<div class='content-column full_width'><div style=\"padding-right:10px;padding-left:10px;\"><p style=\"text-align: center;\">I created this striking and hard-hitting campaign for the British Heart Foundation, starting with this radio ad&#8230;<\/p><\/div><\/div><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/392009002?byline=0&amp;portrait=0\" width=\"640\" height=\"376\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span>Which was accompanied by this DM, (which had a flap on the right)&#8230;<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-182\" style=\"border: 1px solid #000;\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/DM_1.jpg\" alt=\"\" width=\"1000\" height=\"1408\" \/><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 0px;border-top-width:0px;border-bottom-width:0px;\"><\/span>Which opened to reveal&#8230;<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-180\" style=\"border: 1px solid #000;\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/DM_2.1.jpg\" alt=\"\" width=\"1000\" height=\"980\" \/><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 0px;border-top-width:0px;border-bottom-width:0px;\"><\/span>And inside the DM was&#8230;<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-179\" style=\"border: 1px solid #000;\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/DM_3.jpg\" alt=\"\" width=\"1000\" height=\"1415\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-179\" style=\"border: 1px solid #000;\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/DM_4.jpg\" alt=\"\" width=\"1000\" height=\"1392\" \/><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 8px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which was accompanied by this DM, (which had a flap on the right)&#8230; Which opened to reveal&#8230; And inside the DM was&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[208],"tags":[278,620,305,75,56,621,622,406,407,58,162,624,623,265,619],"class_list":["post-3728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","tag-charity","tag-charity-sector","tag-copy","tag-direct-mail","tag-dm","tag-end-of-life","tag-gift-in-wills","tag-health","tag-healthcare","tag-long-copy","tag-medical","tag-medical-copy","tag-oap","tag-radio","tag-script"],"_links":{"self":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3728"}],"version-history":[{"count":19,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3728\/revisions"}],"predecessor-version":[{"id":4429,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3728\/revisions\/4429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/media\/2289"}],"wp:attachment":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}