{"id":3522,"date":"2022-07-29T20:19:01","date_gmt":"2022-07-29T19:19:01","guid":{"rendered":"http:\/\/ad-communist.com\/work\/?p=2880"},"modified":"2026-01-19T14:35:24","modified_gmt":"2026-01-19T14:35:24","slug":"ryde-wellbeing-drinks","status":"publish","type":"post","link":"https:\/\/johncomber.co.uk\/?p=3522","title":{"rendered":"RYDE &#8211; WELLBEING DRINKS"},"content":{"rendered":"<p style=\"text-align: center;\">Ryde was a new \u2018wellbeing\u2019 drinks brand that helps people at various points in their day, when they need a little lift. So I wrote a campaign based around  these \u2018moments\u2019 \u2013 ones we can all relate to. I then rolled out the idea across social, outdoor and print.<\/p>\n<p><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/Ryde2.jpg\" alt=\"\" width=\"1323\" height=\"647\" \/><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/Ryde9.jpg\" alt=\"\" width=\"1325\" height=\"648\" \/><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/Ryde3.jpg\" alt=\"\" width=\"1323\" height=\"647\" \/><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/Ryde4.jpg\" alt=\"\" width=\"1320\" height=\"647\" \/><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/Ryde5.jpg\" alt=\"\" width=\"1326\" height=\"647\" \/><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/Ryde6.jpg\" alt=\"\" width=\"1327\" height=\"645\" \/><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/Ryde7.jpg\" alt=\"\" width=\"1322\" height=\"647\" \/><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/Ryde8.jpg\" alt=\"\" width=\"1320\" height=\"643\" \/><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" style=\"border: 1px solid #000;\" class=\"aligncenter wp-image-172\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/Ryde1.png\" alt=\"\" width=\"1367\" height=\"607\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ryde was a new \u2018wellbeing\u2019 drinks brand that helps people at various points in their day, when they need a little lift. So I wrote a campaign based around these \u2018moments\u2019 \u2013 ones we can all relate to. I then rolled out the idea across social, outdoor and print.<\/p>\n","protected":false},"author":1,"featured_media":3494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[323,611],"tags":[607,338,645,608,467,646,94,15,341,609,610,612],"class_list":["post-3522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fmcg","category-wellbeing","tag-carousel","tag-drinks","tag-fitness","tag-fmcg","tag-instagram","tag-mind-and-body","tag-outdoor","tag-press","tag-social","tag-social-tiles","tag-tiktok","tag-wellbeing"],"_links":{"self":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3522"}],"version-history":[{"count":13,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3522\/revisions"}],"predecessor-version":[{"id":4514,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3522\/revisions\/4514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/media\/3494"}],"wp:attachment":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}