{"id":3521,"date":"2020-07-16T13:35:01","date_gmt":"2020-07-16T12:35:01","guid":{"rendered":"http:\/\/ad-communist.com\/work\/?p=2865"},"modified":"2026-02-03T20:37:57","modified_gmt":"2026-02-03T20:37:57","slug":"viasat-stop-the-bots","status":"publish","type":"post","link":"https:\/\/johncomber.co.uk\/?p=3521","title":{"rendered":"VIASAT &#8211; STOP THE BOTS"},"content":{"rendered":"<div class='content-column full_width'><div style=\"padding-right:10px;padding-left:10px;\"><\/div><\/div>\n<p style=\"text-align: center;\">Online ads are seen mainly by bots &#8211; as much as 90% of ad spend is wasted on them. But bots don\u2019t buy things, people do. Viasat offers a guaranteed \u2018bot-free\u2019 advertising platform. To tell potential clients, I created a series of spoof \u2018bot ads\u2019, to highlight the problem.<\/p>\n<p><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/Bots1.png\" alt=\"\" width=\"1351\" height=\"955\" \/><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/Bots2.png\" alt=\"\" width=\"1802\" height=\"746\" \/><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/Bots3.png\" alt=\"\" width=\"1602\" height=\"930\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online ads are seen mainly by bots &#8211; as much as 90% of ad spend is wasted on them. But bots don\u2019t buy things, people do. Viasat offers a guaranteed \u2018bot-free\u2019 advertising platform. To tell potential clients, I created a series of spoof \u2018bot ads\u2019, to highlight the problem.<\/p>\n","protected":false},"author":1,"featured_media":3503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,18,96],"tags":[86,87,564,88,111,565,173,566,175,176,567,568,569,185,186,14,15,570,571,341,65,95,572,573],"class_list":["post-3521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","category-tourism","category-travel","tag-airline","tag-airlines","tag-airport-advertising","tag-aviation","tag-b2b","tag-b2b-films","tag-billboards","tag-broadband-on-planes","tag-crosstracks","tag-flight","tag-inflight-broadband","tag-inflight-entertainment","tag-inflight-wifi","tag-pitch-win","tag-pitch-work","tag-poster","tag-press","tag-satellite","tag-satellites","tag-social","tag-telecom","tag-transport","tag-wifi-in-the-sky","tag-wifi-on-planes"],"_links":{"self":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3521"}],"version-history":[{"count":9,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3521\/revisions"}],"predecessor-version":[{"id":4698,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3521\/revisions\/4698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/media\/3503"}],"wp:attachment":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}