{"id":3519,"date":"2017-07-16T13:01:01","date_gmt":"2017-07-16T12:01:01","guid":{"rendered":"http:\/\/ad-communist.com\/work\/?p=2840"},"modified":"2025-05-08T13:54:25","modified_gmt":"2025-05-08T12:54:25","slug":"ernst-and-young-stunt","status":"publish","type":"post","link":"https:\/\/johncomber.co.uk\/?p=3519","title":{"rendered":"ERNST AND YOUNG &#8211; STUNT"},"content":{"rendered":"<div class='content-column full_width'><div style=\"padding-right:12px;padding-left:12px;\"><\/div><\/div>\n<p style=\"text-align: center;\">Like most companies, EY wants to lead the conversation on AI. But more importantly, they want everyone (clients, competitors) to know this. So I came up with an attention-grabbing idea that was relatively cheap &#8211; deliver large boxes outside EY offices, using brightly coloured lorries. The boxes looked (and sounded) like there was a robot inside, this was reinforced with a very topical question on the outside.<\/p>\n<p><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-172\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/EYbot1.png\" alt=\"\" width=\"1397\" height=\"962\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like most companies, EY wants to lead the conversation on AI. But more importantly, they want everyone (clients, competitors) to know this. So I came up with an attention-grabbing idea that was relatively cheap &#8211; deliver large boxes outside EY offices, using brightly coloured lorries. The boxes looked (and sounded) like there was a robot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[658,592,240,593,594,595,596,597,659,598,599,600,601,165],"class_list":["post-3519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-accountancy","tag-accountants","tag-ai","tag-audit","tag-auditors","tag-corporate-accounting","tag-experiential","tag-experiential-marketing","tag-ey","tag-gorilla","tag-gorilla-marketing","tag-pr","tag-pr-stunt","tag-technology"],"_links":{"self":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3519"}],"version-history":[{"count":2,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3519\/revisions"}],"predecessor-version":[{"id":4061,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/3519\/revisions\/4061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/media\/3463"}],"wp:attachment":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}