{"id":30,"date":"2017-12-29T12:48:00","date_gmt":"2017-12-29T12:48:00","guid":{"rendered":"http:\/\/johncomber.co.uk\/johncomber\/?p=30"},"modified":"2026-01-08T12:48:29","modified_gmt":"2026-01-08T12:48:29","slug":"test","status":"publish","type":"post","link":"https:\/\/johncomber.co.uk\/?p=30","title":{"rendered":"BRITISH AIRWAYS &#8211; LAST CALL"},"content":{"rendered":"<div class='content-column full_width'><div style=\"padding-right:50px;padding-left:50px;\"><p style=\"text-align: center;\">Historically, people didn&#8217;t think of British Airways for late deals. And their sporadic job of advertising late offers didn&#8217;t help. I came up with &#8216;Last Call&#8217; to house all their late deals in a single brand. I then used live weather data, traffic info and time-sensitive ads to engage people.<\/p><\/div><\/div><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 26px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-192\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/8eff71_3ceb512dc754452b932014e51559759c.jpg\" alt=\"\" width=\"565\" height=\"730\" \/><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 13px;border-top-width:0px;border-bottom-width:0px;\"><\/span><div class='content-column full_width'><div style=\"padding-right:70px;padding-left:70px;\"><p style=\"text-align: center;\">Billboard with live weather data&#8230;<\/p><\/div><\/div><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 12px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-185\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/call13.jpg\" alt=\"\" width=\"565\" height=\"334\" \/><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 13px;border-top-width:0px;border-bottom-width:0px;\"><\/span><div class='content-column full_width'><div style=\"padding-right:70px;padding-left:70px;\"><p style=\"text-align: center;\">Social media posts&#8230;<\/p><\/div><\/div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-189\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/8eff71_cdba8e6e54b54a319b351f97eb567285.jpg\" alt=\"\" width=\"595\" height=\"288\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-191\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/8eff71_9c20eb9b12984ca8b596d3f85587a32c.jpg\" alt=\"\" width=\"310\" height=\"287\" \/><div class='content-column full_width'><div style=\"padding-right:70px;padding-left:70px;\"><p style=\"text-align: center;\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span>Banners with live data &#8211; weather and traffic&#8230;<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 14px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/p><\/div><\/div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-190\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/call18.jpg\" alt=\"\" width=\"610\" height=\"157\" \/><br \/>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-755\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/call17.jpg\" alt=\"\" width=\"610\" height=\"162\" \/><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 13px;border-top-width:0px;border-bottom-width:0px;\"><\/span><div class='content-column full_width'><div style=\"padding-right:70px;padding-left:70px;\"><p style=\"text-align: center;\">Digital underground panels&#8230;<\/p><\/div><\/div><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 11px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-756\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/call15.jpg\" alt=\"\" width=\"720\" height=\"573\" \/><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 15px;border-top-width:0px;border-bottom-width:0px;\"><\/span><div class='content-column full_width'><div style=\"padding-right:70px;padding-left:70px;\"><p style=\"text-align: center;\">The Last Call landing page on ba.com&#8230;<\/p><\/div><\/div><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 13px;border-top-width:0px;border-bottom-width:0px;\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-187\" src=\"https:\/\/mediumturquoise-anteater-381005.hostingersite.com\/wp-content\/uploads\/2025\/03\/call1.jpg\" alt=\"\" width=\"720\" height=\"376\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,96],"tags":[86,87,88,130,173,456,457,458,459,89,357,434,90,460,215,306,350,11,12,94,15,461,16,430,360,462,463],"class_list":["post-30","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","category-travel","tag-airline","tag-airlines","tag-aviation","tag-banners","tag-billboards","tag-content","tag-digital-outdoor","tag-digital-underground-panels","tag-esculator-panels","tag-flights","tag-flying","tag-getaways","tag-holidays","tag-last-minute","tag-mpu","tag-online-ads","tag-online-booking","tag-ooh","tag-ooh-2","tag-outdoor","tag-press","tag-social-posts","tag-tactical","tag-transportation","tag-travel","tag-website","tag-weekend-getaways"],"_links":{"self":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30"}],"version-history":[{"count":14,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/30\/revisions"}],"predecessor-version":[{"id":4419,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/30\/revisions\/4419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=\/wp\/v2\/media\/3699"}],"wp:attachment":[{"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johncomber.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}