I recently created some key visuals and marketing activity for Teva’s new range of Biosimilars. Biosimilars are exact replicas of existing medical drugs, often where the original patent has expired, and so the original drug can be ‘copied’ at a much lower cost. So offering the chance for more people, like those in poorer countries, the opportunity to benefit.
And some accompanying marketing activity…
And an alternative campaign for BioSimilars….
