I wrote copy for Argos’s CMS, creating emails, DM and content for their app. Working within a tight messaging framework, I produced numorous copy variants, for their various customer segmentations. And together with my art director, we also created the following new look and feel for all of their CRM touchpoints, starting with a roll-fold DM…


And various email options…


Working within the previous Argos templete, I wrote the following email…
