Historically, people didn’t think of British Airways for late deals. And their sporadic job of advertising late offers didn’t help. I came up with ‘Last Call’ to house all their late deals in a single brand. I then used live weather data, traffic info and time-sensitive ads to engage people.
Billboard with live weather data…
Social media posts…
Banners with live data – weather and traffic…
Digital underground panels…
The Last Call landing page on ba.com…
