Organix had never done any advertising let alone social media advertising but with a loyal following of 50,000 on Facebook, I persuaded them to use their social, as the launch platform for their new Mighty Meals range. To make the launch ‘sticky’, I created a competition where parents could win a Mighty Meals hamper, by uploading photos of their little ones at meal times. 1000s of pictures were uploaded and many votes cast. So popular was the competition that Organix decided to give out extra hampers.
The competition proved incredibly popular…
Users could upload their kiddie photos and view a gallery of other kids at meal times…
